What idea do you have that is going to make you product website different, unique or unlike anyone else? If you're answer is you don't know - it's time to start THINKING. Explain your idea.
My products are accessories, which isn't too unique, but the design of my website is going to be different than others. My color scheme and designs will complement my products. For example, each drop down menu may be color coordinated with the products listed under it.
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